As an independently published writer, it is up to the writer to find marketing strategies that work. When my first book, The Curse, came out, I read a lot about effective marketing techniques in order to capture my potential audience. I have to say that most writers push for online marketing. Of course, I jumped on board, as well. I created a website at first and linked it up with Twitter, LinkedIn, Goodreads and Facebook. In the electronic age, I found that these strategies were useful to a certain extent.
However, the electronic accounts are just part of the story. Now, that I work inside a shopping mall where elderly people get together for a coffee every day, I found that online marketing is a limited tool. A community bulletin board proved this point. I put up a poster with my business cards to take for the interested readers and I have suddenly had an explosion of interest in my books. The elderly readers wanted to know the story line. When they were intrigued, the first question they had was if I sold physical copies of my books. As soon as I said, “yes” to the question, they all ordered one. I learned a good lesson about traditional marketing strategies: they work.
Furthermore, I had a lot of praise for my books. Once these readers’ friends overhead their comments, they also wanted copies of the books. Hence, word-of-mouth marketing became my number one tool for success in the neighbourhood.
I have to say that I am thrilled that the traditional marketing model works so well! I started selling a great number of books! I am over the moon right now! This was my dream and my dream is becoming a reality!
The lesson is: Do not discount traditional method of spreading the word!